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The UK’s online retail market is currently worth approx. £133bn, and with the evolution of this online marketplace we are beginning to see changes in its delivery systems. Next day delivery and in some cases, same day delivery (within 2 hours) is now being used by a variety of online retailers. This study questions why the marketplace has evolved to include such speed and efficiency in their delivery. It will also determine whether a relationship exists between this trend and the claims being made about the Millennial generation. Millennials are soon to become the largest living generation and the media criticises them for several reasons; one of the most prominent claims about Millennials is that they are ‘impatient’. The study will determine whether it is true that Millennials are generally impatient and whether this is linked to the rise of instant and next day delivery.

Integrated Marketing Communication: Keeping in view the dynamic environment of ….

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UCI Paul Merage School Of Business Dissertation Title: Novia Chen: What Drives Managerial Use Of Marketing And Financial Metrics And Does Metric Use Impact Performance Of Marketing Activities?

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Marketing dissertations - Share and Discover …

Mario Capizzani, 2009
IESE Business School
Do Auctioneers Matter in Determining Auction Outcomes?

Steven Craig Huff, 2008
Brigham Young University
The Role of Superfluous Ratings and Menu Choice in Preference Construction

Qiaowei Shen, 2008
University of Pennsylvania
Industry Dynamics and Firms' Strategic Entry and Exit

Ayse Yesim Orhun, 2006
University of Chicago
Product Positioning Strategies

Juanjuan Zhang, 2006
Massachusetts Institute of Technology
History, Expectation, and Market Outcomes

James Eric Heyman, 2005
University of St. Thomas, Minnesota
Revealed confidence Reverses the Hard-Easy Effect

Johanna Sussman Ilfeld, 2004
Entrepreneur
Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption

Liang Guo, 2004
Hong Kong University of Science & Technology
Essays on Consumption Flexibility. Stockpiling and Market Interactions

Dmitri Georgievich Kuksov, 2003
Washington University, St. Louis
The Role of Search, Information and Strategic Decision-Making in a Competitive Marketplace

Sharon Horsky, 2001
Interdisciplinary Center for Business, Law & Technology, Israel
The Choice and Architecture of Advertising Agencies

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Marketing dissertations - CMPP Studios

Pedro Gardete, 2011
Stanford University, Graduate School of Business
On the Roles of Information in the Interaction of Agents in Markets

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