Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions are possible. Various disciplines have employed case studies, including humanities, social sciences, sciences, engineering, law, business, and medicine. Good cases generally have the following features: they tell a good story, are recent, include dialogue, create empathy with the main characters, are relevant to the reader, serve a teaching function, require a dilemma to be solved, and have generality.
: A POD workshop session in Fall 2002 provides one example of the use of case studies, together with three case studies developed especially for that workshop.
One of the absolute best things I have experienced at Krannert is an immersion in the world of case studies. A case study is a real-world business problem that students look at from all angles to devise a solution. Teams of Krannert undergraduate students have successfully competed against other universities in , national and case competitions. We perform well in competitions because we get lots of practice in the classroom.
Case studies can be daunting. As painful as they may seem, they provide incredible industry insight and discussion for classes. Many students agree that this is an “evil” task thrust upon us; however, it does not take long to realize why it has been assigned to us, because they are important. Case studies are used in many Krannert classes, especially the higher level classes. I have personally worked on a large number of case studies in Marketing, Entrepreneurship, Strategy and Human Resources classes, to name a few.
The essence of case studies is simple: read the story, understand the background, learn the situation and determine what should be done to resolve the issue the company is facing at the time of the case. With great enthusiasm, I have analyzed Google, Nike, Brita, Hulu, Sephora, Kate Spade, and various other businesses, some of which were unfamiliar. Especially with unfamiliar cases, problem-solving skills emerge and take hold of your thought process, as you must grasp not only the core offerings, target and intention in the market, but you must immerse yourself in the entire business. Companies such as Yelp we are familiar with and are easier to grasp. Challenges involving unfamiliar businesses, such as Communispace or Zara, push students outside of their comfort zone and encourages taking risks to find the best solution for the company.
Purdue offers several case competitions throughout the year, often sponsored by companies, that provide additional opportunity to showcase you case study skills to individuals in industry. This practice has not only provided an incredible and fun learning experience, but has prepared me to approach the working environment with much more confidence.
The tactic I speak of is none other than the case study. On the outside, it may just seem like a hidden section on a company’s website that’s designed to be a glorified customer review. This couldn’t be further from the truth, as case studies offer a number of unique opportunities to paint your clients in a positive light. When done properly, you can use a great case study to create additional forms of content, including:
One thing you must always keep in mind: When a customer has nice things to say about your client, seize the opportunity and amplify what’s being said. The case study is the perfect platform for that customer voice to be heard, opening the door to multiple methods of storytelling. It’s a secret weapon for PR professionals—one that shouldn’t be a secret anymore.
Challenges abound and life is stressful for many. So how do we cope? interviews about her book, . Geetu offers research, insights, and most importantly practical tips for helping people bounce back from adversity. Click to listen to the interview.
Listen to an interview by with on his new book . In the book Dan helps readers to understand the importance and power of the ability to focus one's attention, will power, and cognitive control in creating life success. Click to listen to the interview.
The utmost importance attached to education in Nigeria was clearly underscored in the National Policy on Education (FRN, 2004). The Federal Republic of Nigeria, in this policy, adopted education as an instrument “par excellence” for effecting national development.
With view to the importance of education for national development, Nigeria, having realized the effectiveness of education as a powerful instrument for national progress and development adjusted her educational philosophy and methodology to march the ideals and challenges of changing economic and social structure of modern society. Consequently, in 1982, Nigeria adjusted her secondary educational system to encompass diversified curriculum that integrates academic with technical and vocational subject intended to empower the individual for self-employment (Igwe, 2000). According to the National Policy on Education 1981; 2004, the main aims of secondary education in Nigeria educational system are preparation for useful living within the society (self-employment) and preparation for higher education.
The Secondary Education Board is a parastatal or organization under the Ministry of Education. The board is known with different names in different states. The Board is a viable instrument for the implementation of educational policies in our secondary schools, both in the junior secondary schools and in the senior secondary schools. The Board was established in recognition of the importance and distinctive role of the second tier of secondary education for effective transition into tertiary education and wider society upon successful completion of basic education.