Hövding is one of the cases selected for Harvard Business School’s course 'The Entrepreneurial Manager'.The case, titled 'Hövding, the airbag for cyclists' covers the classic challenges that arise when an entrepreneurial company wants to advance from the entrepreneurial phase to the commercial phase. The process in which entrepreneurs come face to face with commercial reality can be an emotional one. This was the case at Hövding when a CEO was appointed in 2012 to develop the company in a more commercial direction.
Harvard Business School Senior Lecturer Joseph B. Fuller and Research Associate Emilie Billaud wrote the case, which was presented for the first time on Monday, 6 April, at the HBS campus in Boston. Hövding's CEO, Fredrik Carling, attended the class and commented on the discussion.
Citation: Raz R, Roberts AL, Lyall K, Hart JE, Just AC, Laden F, Weisskopf MG. 2015. Autism spectrum disorder and particulate matter air pollution before, during, and after pregnancy: a nested case–control analysis within the Nurses’ Health Study II cohort. Environ Health Perspect 123:264–270;
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Alvogen has become the subject of a business case study conducted by Harvard University, one of the most prestigious and respected academic institutions in the world. The case was launched at the Columbia Business School in New York in December and will already be taught early this year at Harvard, as part of a Master of Business Administration (MBA) course. The Alvogen case is also set to be studied at other graduate business school classes in leading universities around the world in the coming years.
All types of participant-centered, experiential classroom materials are welcome on The Case Studies website. Typical submissions include Harvard Business School-style discussion-based case studies, negotiation and mediation role plays, and workshop-based case studies used in Problem Solving Workshop. We will also accept background and technical notes and videos designed to supplement existing experiential classroom materials. Often, teaching notes and course notes accompany the materials upon submission. Teaching notes greatly facilitate the adoption of case studies by faculty in other educational institutions.
Rachel, who focuses on writing cases in the Executive Education sphere, is a veteran case writer that has worked at Harvard Business School Case Writing Group (then called the Global Research Group), and the Global Health Education and Learning Incubator at Harvard University, but says she first got in to writing case studies per a recommendation from a professor she had while getting her MBA at Simmons College. Rachel notes:
“Executive Education uses cases differently than the JD program; the Executive Education program’s cases focus on developing leadership and professional skills.”
Rachel also sees value in case studies in the classroom, and what their ambiguity can teach students:
Harvard Business School (HBS), Boston USA, use the Swedish company Hövding as a case in its required first-year MBA entrepreneurship course. The Hövding company and its innovative airbag for cyclists have already created big waves around the world. Hövding recently presented the second generation of its airbag for cyclists. The course in which Hövding was used at Harvard is designed to prepare students for the reality of being an entrepreneur.
Our goal was to explore the association between ASD and exposure to PM during defined time periods before, during, and after pregnancy, within the Nurses’ Health Study II (NHS II), a large, well-defined cohort with detailed residential history. This nested case–control study includes participants from across the continental United States, and exposure was linked to monthly data on two size fractions of PM.
"It is exciting that Harvard Business School has chosen Hövding as one of the cases it will presents to its students. We are in great company with other strong brands and businesses that are also used in the courses at Harvard. These include LEGO, IKEA and the Copenhagen restaurant Noma," says Hövding's CEO, Fredrik Carling.
"It was interesting to listen as it was presented and see the response by the more than 900 students in Harvard Business School’s first-year MBA curriculum. Their engagement in the case also confirms the relevance of our product and what we do. Developments at an innovation-based company like Hövding are exciting, and the journey taken by our company and the lessons we have learned can help other organisations facing similar challenges in the future," says Fredrik Carling.